[Download] "Exposure to Male Models in Advertisements Leads to a Decrease in Men's Body Satisfaction." by North American Journal of Psychology * Book PDF Kindle ePub Free

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eBook details

• Title: Exposure to Male Models in Advertisements Leads to a Decrease in Men's Body Satisfaction.
• Author : North American Journal of Psychology
• Release Date : January 01, 2006
• Genre: Education,Books,Professional & Technical,
• Pages : * pages
• Size : 197 KB

Description

This study was designed to examine the effect of exposure to male models in advertisements on men's body satisfaction. Participants were 173 college males that were recruited from introductory psychology courses. Participants were assessed using the Body Assessment (BA), Magazine Advertisement Questionnaire (MAQ), and one of two sets of magazine advertisements that consisted of either clothing or cologne products, or those same products featured with a male model. Participants who viewed advertisements with male models showed an increase in body dissatisfaction, while those who viewed only products demonstrated no change in body dissatisfaction. The importance of this finding is that the body dissatisfaction experienced through exposure to idealized images of men in the media is only the beginning of possible outcomes such as anabolic steroid use, eating disorders, and muscle dysmorphia. Limitations and suggestions for continued research are discussed. It has been proposed for years that women have a normative discontent with their body shape and, especially, weight (Brownell & Rodin, 1994). Women generally want to lose between five and 10 pounds of body weight to better approximate the social ideal (Cash, Ancis, & Strachan, 1997). By approximating the social ideal, women raise their self-esteem as well as their perceived value (Crandall, 1994).

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